An independent streetwear house operating out of Chicago. Built on Palestinian lineage, executed through typographic ciphers, inverted graphics, and deadpan subtext. Product first.

Anyone who respects the design mechanics. Palestinian identity is embedded into the subtext—not locked behind a closed system. Wear it with understanding.

100% of profits are routed directly to Heal Palestine for direct humanitarian and medical relief. Non-negotiable brand parameter.

Palestinian existence is a matter of fact. We document true conditions using deadpan design. So no, but feel free to draw your own conclusions.

Yes. Founded by a Palestinian designer who is a refugee and whos family is from Ijlil (Jaffa). The context is lived, not researched online.

All Arabic letterforms are designed, verified, and written by native speakers. Zero machine translation or decorative shortcuts.

All major cards, Apple Pay, Google Pay, and Shop Pay. Enter code YUMA at checkout for free shipping.

Direct inquiries for organizations, campus groups, or events to yuma@theyumaproject.com with project scope and timelines.

Garments are manufactured on demand. Production: 2–4 business days. Transit: 3–5 business days. Total door-to-door timeline: ~7–12 business days. Tracking emailed automatically upon dispatch.

Standard fulfillment currently serves US addresses. For custom international dispatch, contact studio directly before checkout.

Immediate replacement at zero cost. Email photo and order ID to yuma@theyumaproject.com within 7 days of delivery.

Unworn, unwashed items accepted within 14 days for store credit. Because each garment is custom manufactured upon order, review the fit guide carefully prior to purchase.

Maqluba (the flip) reflects an inverted global reality. We use anagrams (`ANTI-SLEEP`, `PLAIN.TEES`) and mathematical refusals (`≠`) to reward intelligence rather than scream for attention.

Wash cold inside out. Gentle cycle. Line dry or tumble low heat. Industrial prints engineered for extended wear.