the record.

my father was a palestinian refugee.

he was born in palestine.

he was expelled in 1948.

he was never allowed to return.

this is not a political debate to us. it's a family record.

the timeline.

1948 — the nakba. 750,000+ palestinians forcibly displaced. villages destroyed. the right of return denied.

1967 — occupation begins. military control over the west bank, gaza, and east jerusalem.

present — systematic eradication. tens of thousands killed. homes demolished. hospitals destroyed. millions kept in a state of deliberate, engineered survival.

complexity is a rhetorical device used by people in power to delay accountability. the logistics of displacement have been running for 75 years. nothing about it is complex.

the demands.

when people say "Free Palestine," they're not being abstract. they're listing specific, unresolved demands.

end the occupation — withdrawal from territories seized in 1967. dismantling of illegal settlements built on stolen land.

right of return — un resolution 194. refugees — like my father — allowed to return to the homes they were expelled from.

self‑determination — the removal of military control. palestinians governing themselves without external interference.

equal rights — freedom of movement, access to water, and the cessation of systemic violence.

justice — actual prosecution for war criminals and everyone who enabled them.

the funding.

the system is funded externally. the united states provides israel with over $3.8 billion in military aid annually. this is not a secret. it's public, documented u.s. fiscal policy.

those funds buy the weapons used in the eradication. the f‑16s. the bombs. the infrastructure that enforces the occupation. every massacre is underwritten by u.s. tax revenue that we pay. imagine paying to kill and imprison your family.

the response.

yuma exists inside this reality. we don't just print "Free Palestine" on our chests because a slogan doesn't stop a bullet or reverse a border. we build objects from inside the diaspora and route 20% of every transaction to heal palestine — medical aid and infrastructure for our people surviving this.

a shirt doesn't free palestine. sure, it raises awareness. yuma just makes it look better than most and focuses on what happens when the outrage fades and everyone else moves on. the money from that shirt keeps someone alive while the world argues about whether they deserve to be.

the actions.

01 — fund the infrastructure
20% of every yuma purchase goes to heal palestine. direct financial transfer to the ground.
see: palestine clothing →

02 — disrupt the funding
the bds movement identifies corporations profiting from the occupation. withdrawing your money from those systems is a logistical action.
see: bds network →

03 — force the record
contact your elected representatives. demand an end to the $3.8 billion military allocation. politicians respond to pressure, not morality.
see: find your representative →

faq.

what does free palestine mean?
an end to occupation, the right of return, self‑determination, and equal rights. not a metaphor. not a vibe. a list.

is saying free palestine anti‑semitic?
no. calling it anti‑semitic is a deliberate tactic to avoid accountability. especially since palestinians are semites.

what can i do to help palestine?
fund infrastructure directly. disrupt the systems funding the occupation. pressure your representatives. support palestinian artists and businesses to help spread the reality. pick one. or don't. but don't say there's nothing to do.